Gardens Housing
for
Riverside
From amusement park to Bible school to housing community, Riverside shows how towns evolve to serve their people. This promo video for Riverside Gardens builds excitement around the changes coming to Johnson City, NY.
Facing negative press common to housing projects, FEED Agency and Adamit Productions flipped the script with a positive video on Riverside Gardens' community impact. It showcased the site's history—from amusement park to Bible school—and future goals, using a small crew to uncover compelling stories. From pre‑production and archival research to interviews, sound design, and motion graphics, FEED delivered promotion for tenants and investors.
Riverside
"On paper, this was a fairly straightforward repositioning of a former Bible campus. What FEED showed us is that there's no such thing as 'run of the mill' if you know how to tell the right story. They found a narrative that spoke not just to potential renters, but to the local community—which, in a small town, makes all the difference. Their team traveled, handled everything seamlessly, and executed with a level of thoughtfulness that honestly exceeded expectations. It was a powerful reminder of how much story matters when you’re trying to build trust."
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